Internet usage statistics:

Want to be a part of the booming world of Digital Marketing? Internet usage statistics will open your eyes to a whole new range of market and audience. 

  1. There are currently over 4.33 billion active internet users worldwide

  2. 57 percent of the entire world’s population has internet access.

  3. There are 3.9 billion unique mobile internet users worldwide, which makes up 51 percent of the global population.

  4. Home to 854 million netizens, China is the country with the highest number of internet users.

  5. Internet users spend an average of 6 hours and 30 minutes online every day.

  6. Eight out of every ten US adults go online daily.

  7. Today, there are over 1.7 billion websites on the world wide web.

  8. With a 62.03 percent market share, Google Chrome is the leading mobile internet browser.

  9. The second quarter of 2019 saw 354.7 million domain names registered.

  10. Revenues from ecommerce retail are projected to hit $4.2 trillion in 2020.



Of the 4.33 billion active internet users, 2.4 billion (56 percent) are located in Asia. Europe and Africa have the second- and third-largest groups of internet users with 651 million and 453 million respectively.

In 2018, India had over 480 million internet users across the country. This figure was projected to grow to over 660 million users by 2023, indicating a big market potential in internet services for the south Asian country. In fact, India was ranked as the second largest online market worldwide in 2019, coming second only to China. The number of internet users was estimated to increase in both urban as well as rural regions, indicating a dynamic growth in access to the internet.

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. There are many software/tools available for free to grow your business. 

It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.

As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.


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